Josh's motivation for his male feminist routine isn't even ideological. It's financial.
By his own account, Josh started the m'lady fedora tipping around 2020. In 2020, 9chan had to shut down after CP spam and fedposters made the site untenable and unprofitable. At the same time, TERFs were taking interest in Kiwi Farms for having receipts on the Yaniv drama. TERFs, like many outspoken left-leaning women, donate to causes they believe in. Josh, with dollar signs in his eyes, began marketing himself as a "woman respecting chud", pivoted away from anything related to imageboards, and raked in the money. We know TERFs donate a lot to him because he once complained that since mostly women have T&H, Thunderdomers are worthless to him.
Now that Josh sees a new grift that he thinks could lead to massive damages and exposure, he's going for that. He's begging on Twitter to talk to Asmongold about payment processors despite, not even a month ago, implying that Asmongold is a pedo supporter for being signed to the same talent agency as Kirsche and Shondo and saying that griftubers have nothing for him but the occasional kind word. Josh doesn't want his potential connections in the culture war grift sphere to think he's an uncool male feminist, so he's labeling Collective Shout with every sexist epithet possible: "banshees", "knitting circle", and "holes". He wants to be one of the cool kids again. He wants money to sit alongside Kirsche and Rev Says Desu (two pro-lolicon people he's criticized in the past) and get quoted by Asmongold about how payment processors are bowing to feminazi pressure to RAPE innocent gaymers and chuds. He wants to be part of the same stupid, unproductive ecosystem he's criticized. He has no higher values except the almighty dollar, stomach, and dick.
Lidl is right, though, that this will fail like every movement before it. Zoe Quinn and Anita Sarkeesian became experts on online harassment. Vic Mignogna is, in the eyes of the court, a rapist who shouldn't make any new anime dubs while Jamie Marchi and Monica Rial have uninterrupted careers. Comicsgate hasn't brought Marvel back to its macho glory days. Most likely, this payment processor spat is going to burn out after two weeks, a new porn game platform will arise, and Josh will come crawling back to the feminists to get money for his artisan cheese. For all his talk about how manchildren suck, Josh has proven himself to be no different -- just quieter and smarter with a veneer of "maturity".