Sorry for the cringe Harry Potter reference but it's kind of how like Voldemort split his soul into 7 different objects (horcruxes) that he was obsessed with, to gain immortality. As long as one of the objects was still alive, Voldemort could never die 'cause his soul was still bound to the world, through the horcruxes. Josh split his soul into Lidl Drip probably bc he realized his male feminism was too toxic for his audience and paypigs to swallow, so he uses Lidl Drip as a test balloon to see what floats and what doesn't. Lidl gives the edgier takes on many subjects that Josh is too scared to give. Like shit-talking Metokur or Andy Warski. Josh knows that attacking Metokur results in audience revolt just like his takes on feminism do. So these spicier takes get relegated to the Lidl Drip account, where he takes no blowback to Josh Moon. He literally did it on stream with the fake Vtuber voice that trashed Metokur, right in front of our faces. With an AI voice generator. And some of y'all are saying he can't run a text-only sock account by the name of Lidl Drip. LMAO.