Market Awareness Campaign
Purpose: Increase brand-name visibility
Target Area: Chattanooga,TN (+25 Mile Radius)
Estimated Daily social media accounts reached: 762 to 2,200
Cost: $5.00/day
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"The Pits of NY": Dove Soap Fighting the Stigma of Hairy Armpits

Please shave for the love of God please shave I don’t even like men with hairy armpits.

I agree. Men with body hair and seldom shower, are gross too. It's not a gender thing, it is a cleanliness thing.

Also, is it me, or do the so-called "models" in that ad look like they seldom shower? Kind of self defeating for a soap ad to feature fat, hairy, unwashed bums in their ads.
 
Found the deviant art source material.
 
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