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Okay, brace yourself, because this might be one of the most bizarre celeb-tech crossover moments we’ve seen in a while. Grimes, the avant-pop queen and co-parent to Elon Musk’s brood, is in full freakout mode after what she describes as a spiritual violation by a beauty ad. No joke.
In a series of fiery posts on X (formerly Twitter), the singer (real name Claire Boucher) revealed she was innocently trying to unwind to a podcast about the “history of war on the American frontier” when, BAM!, a Sephora ad hijacked her zen. She described the moment like she was ambushed by “beauty demons” in her nap space and likened the interruption to being stalked by a “demonic AI wraith.”
Let that sink in: the woman who literally launched an AI vocal clone of herself is now warning the internet that she’s being haunted by AI-generated makeup ads. Talk about poetic irony. Grimes didn’t hold back. “Can I go somewhere where someone isn't shoving ‘DON’T YOU WANT TO BE BEAUTIFUL’ down my throat?” she ranted, calling the moment enraging and emblematic of how young women are endlessly pressured by beauty culture. She even got emotional over the thought of her daughter one day facing the same "insidious" messaging, adding, “What a monumental waste of mental space.”
Yikes.
And while Apple and Sephora are staying silent, people are wondering: Was this just a poorly-timed ad... or some hyper-targeted AI campaign gone rogue?
For someone who once said she’d “split royalties” with AI creators and openly championed the merging of humans and machines, this public meltdown over a beauty algorithm gone wild feels like a plot twist straight out of Black Mirror.
We’ll say this—if the AI girlies are coming for Grimes, what hope is left for the rest of us?
