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Celebritysphere - Canada Grimes/Claire Elise Boucher

Drama and gossip in the Canadian Celebritysphere

Adanna

Journalist
Staff member
Local Moderator
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Okay, brace yourself, because this might be one of the most bizarre celeb-tech crossover moments we’ve seen in a while. Grimes, the avant-pop queen and co-parent to Elon Musk’s brood, is in full freakout mode after what she describes as a spiritual violation by a beauty ad. No joke.


In a series of fiery posts on X (formerly Twitter), the singer (real name Claire Boucher) revealed she was innocently trying to unwind to a podcast about the “history of war on the American frontier” when, BAM!, a Sephora ad hijacked her zen. She described the moment like she was ambushed by “beauty demons” in her nap space and likened the interruption to being stalked by a “demonic AI wraith.”


Let that sink in: the woman who literally launched an AI vocal clone of herself is now warning the internet that she’s being haunted by AI-generated makeup ads. Talk about poetic irony. Grimes didn’t hold back. “Can I go somewhere where someone isn't shoving ‘DON’T YOU WANT TO BE BEAUTIFUL’ down my throat?” she ranted, calling the moment enraging and emblematic of how young women are endlessly pressured by beauty culture. She even got emotional over the thought of her daughter one day facing the same "insidious" messaging, adding, “What a monumental waste of mental space.”


Yikes.


And while Apple and Sephora are staying silent, people are wondering: Was this just a poorly-timed ad... or some hyper-targeted AI campaign gone rogue?


For someone who once said she’d “split royalties” with AI creators and openly championed the merging of humans and machines, this public meltdown over a beauty algorithm gone wild feels like a plot twist straight out of Black Mirror.


We’ll say this—if the AI girlies are coming for Grimes, what hope is left for the rest of us?
 
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After keeping a low profile for what felt like forever, Grimes just burst back onto X, the very platform owned by her ex, Elon Musk, and didn’t tiptoe in quietly. Nope. She came in like a wrecking ball... with receipts and rage. The eccentric singer, known for her futuristic aesthetic and even more futuristic baby names (we’re talking X Æ A-Xii, Exa Dark Sideræl, and yes, Techno Mechanicus), returned to social media with what started as innocent excitement. She gushed about collaborating with drum and bass legend Sub Focus — a big moment for fans who’ve missed her digital presence.


But then, boom. Out of nowhere, Grimes flipped the switch and turned her joy into digital drama. Her next tweet? A full-blown attack on the very site she was tweeting from. She called X (formerly Twitter) a “prison” and didn’t stop there, she dragged it further, labeling it a “shitty pale simulacra of a life.”


Yikes.


Let’s not forget, this isn’t just any old app to her, it’s run by her ex, tech mogul and controversy magnet Elon Musk. So yeah, this tweet wasn’t just a casual roast... it was a scorched-earth moment. And judging by the nearly one million views it’s racked up, the internet is eating it up.


Fans are divided. Some are cheering her on like it’s the grunge-pop version of “burning down the patriarchy,” while others are wondering if this is just another chapter in the wild Musk-Grimes saga, because let’s be real, there’s never a dull moment between these two.


One thing's for sure: if you thought co-parenting three kids with names straight out of a sci-fi novel would be the weirdest part of this story… think again.


Grimes is back online, and she’s not playing nice.


Now the real question is: will Elon clap back, or will he just mute the drama from orbit? 👀
 
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