It's a joke. I can't believe I have to explain this. Oh wait, this is Onion Farms, so of course I have to. I guess I got a little too used to Shekel Farms.
Newegg used to be a good place to buy computer parts. They have a tagline "Once you know, you Newegg" which means "once you know about us, you'll keep coming back" because they were that good.
Used as a joke, in this context, it infers the sentiment "once you know the real Socky, you'll stop trying to cuddle him".
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