The Brand Honors Its New York Roots by Featuring Real New Yorkers in its Newest Campaign and Encouraging People to Nominate the Deserving Locals They Know to Get $10,000
The brand is also inviting New Yorkers to nominate six more locals to get their own shot at $10,000 in support of their passion, for a total of $150,000 going to the City's own.
"Pepsi is an unapologetic brand and a New York company through and through, from our headquarters location to our place on the city skyline, and we want Pepsi engrained within NYC culture," said Umi Patel, CMO of North Division, PepsiCo Beverages North America. "This campaign is about continuing to show our pride and support for New York City, our home for decades, and celebrating the people whose diversity, unique energy and unapologetic enjoyment for their passions make it one of the best places in the world. Like these passionate locals, Pepsi is 'a New York thing.'"
The work is part of a larger 360 campaign that will feature the locals across billboards and digital content, and comes off the back of the brand's latest custom product packaging just for New York City, featuring the City's most recognizable landmarks including the Brooklyn Bridge, Times Square, and a shout-out to the classic NYC hot dog vendor. The product is available now in 20oz. and 1.25-liter bottles of Pepsi, Pepsi Zero Sugar and Diet Pepsi across the city at local bodegas, corner delis, neighborhood grocers, and larger regional supermarkets.
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