Okay, brace yourself, because this might be one of the most bizarre celeb-tech crossover moments weāve seen in a while. Grimes, the avant-pop queen and co-parent to Elon Muskās brood, is in full freakout mode after what she describes as a spiritual violation by a beauty ad. No joke.
In a series of fiery posts on X (formerly Twitter), the singer (real name Claire Boucher) revealed she was innocently trying to unwind to a podcast about the āhistory of war on the American frontierā when, BAM!, a Sephora ad hijacked her zen. She described the moment like she was ambushed by ābeauty demonsā in her nap space and likened the interruption to being stalked by a ādemonic AI wraith.ā
Let that sink in: the woman who literally launched an AI vocal clone of herself is now warning the internet that sheās being haunted by AI-generated makeup ads. Talk about poetic irony. Grimes didnāt hold back. āCan I go somewhere where someone isn't shoving āDONāT YOU WANT TO BE BEAUTIFULā down my throat?ā she ranted, calling the moment enraging and emblematic of how young women are endlessly pressured by beauty culture. She even got emotional over the thought of her daughter one day facing the same "insidious" messaging, adding, āWhat a monumental waste of mental space.ā
Yikes.
And while Apple and Sephora are staying silent, people are wondering: Was this just a poorly-timed ad... or some hyper-targeted AI campaign gone rogue?
For someone who once said sheād āsplit royaltiesā with AI creators and openly championed the merging of humans and machines, this public meltdown over a beauty algorithm gone wild feels like a plot twist straight out of Black Mirror.
Weāll say thisāif the AI girlies are coming for Grimes, what hope is left for the rest of us?